Nickelodeon's Let's Just Play campaign celebrates physical play, strives to change kids' attitudes towards physical activity, and works to raise awareness among kids about the importance of health, nutrition, and wellness. It encourages kids to make healthier lifestyle choices--including choosing healthier foods and taking part in more physical activities.
Let's Just Play also encourages and empower kids to be leaders in their families, their schools, and their communities, by showing others how to make healthier choices, too.